not sure if this link will apply 100% with your area, but checkout
http://www.ntl.com/home/telephone/pdf/wpack09.pdf
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Just been looking at the NTL site re new customers.
Talk unlimited 24 + 4mb broadband + family pack is offered at £49.99
According to the pdf linked above the price should be
£25 + £24.99 + £19.50 = £69.49
I was telesaled as an existing customer and offered a value pack deal of
Talk unlimited 24 + 4mb broadband + family pack + sky movies collection for £73.49
I priced this up as a new customer and you add on £15.50 to the deal above making £65.49.