Thread: Good or bad
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Old 04-11-2003, 13:12   #11
ian@huth
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Join Date: Jun 2003
Location: Huthwaite, Nottinghamshire
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Re: Good or bad

My view is that NTLs churn rate will continue to increase for several reasons:

Analog TV customers will look carefully at all options, including Sky and Freeview when they come to upgrade to digital. How many NTL customers stay with them simply because they can't be bothered to change or because they are enjoying inducements to stay with NTL.

Digital customers will become fed up with the "coming soon" situation on interactive and the lack of a decent EPG.

Sky+ will tempt customers away and NTL are probably years away from having a comparable product.

Broadband pricing, availability and quality of service will drive customers away.

Insistance of having a telephone line in order to get Digital TV is a big mistake and as ADSL gets faster and cheaper customers will be lost to ADSL and they will have to get a BT line making their NTL redundant and the NTL DTV package £9.50 more than Sky.
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