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Originally Posted by orangebird
Does anyone know why ntl sponsored both Celtic AND Rangers?
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I s'pose it's because it would maximise the potential number of customers (I am, of course, assuming that Celtic and Rangers have the largest number of supporters in Scotland). When you couple that with the fact that, until this season, they were always the 2 Scottish teams in Europe, then it kind of makes sense.
Don't forget - at the same time, they were also sponsoring Newcastle and Villa (dunno why though, they weren't going to get any European coverage
there 
)