Thread: NTL offering package to challenge talk talk
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Old 30-05-2006, 13:48   #414
James Henry
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Re: NTL offering package to challenge talk talk
I'm not commenting at all on the discounting here but here's a little advice a certain cable company might want to pay attention to...

Quote:
Originally Posted by Bloomberg
``No business can sustain profitability by giving away services for free,'' said Cyrus Mewawalla, head of telecommunications research at Westhall Capital Ltd. in London. ``In the end, it's the company with the best products that win.''
To put it even more simply... spend cash on improving services, let the people go to TalkTalk, get mortified at how poor the service is compared to cable, then come back most apologetically to shiny new 12 month contracts paying full price.

While TalkTalk will attract people who want as much as possible for as little as possible chances are that most who go to them aren't expecting possibly huge waits to receive their broadband service, caps, traffic shaping and premium rate customer service. They think you get something for nothing here, which is wrong. ntl did have a chance to diversify themselves from TalkTalk and present cable as being a competitive future technology giving a great quality of service. Instead they're just wanting to become a TalkTalk alike and go from being a Tesco to a Lidl when they could have become a Waitrose.

It really is a shame but that's the way it is now. Having gone through a debt for equity swap and essentially received the networks for free they're not interested in maintaining them (note the Luton area issues and ntl saying it's not financially viable to fix them, although another DTI investigation into them for selling products not fit for purpose might change those opinions one hopes.) nor it appears is the company interested in providing any sort of class of service beyond the bare minimum necessary, and I certainly hope that people are willing to pay slightly more to another provider for a far better quality of service and show the idiots doing the strategy at ntl that we do actually want quality services for our money and care a little more about quality than just paying as little as possible. I pay £28 a month for my internet service but the quality is absolutely superb, the support excellent and I'm happy to pay a few pounds more than I need to in return for the extra.
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