This is an old article, and is specifically targetted at food adverts, but here's some interesting info...
source:
http://www.mcspotlight.org/media/press/food_jan97.html
Quote:
In the UK there are no restrictions on the amount of TV advertising to children beyond those which apply to all advertising. Many other countries have restrictions.
Sweden and Norway do net permit any television advertising to be directed towards children under 12 and no adverts at all are allowed during children's programmes.
Australia does not allow advertisements during programmes for pre-school children.
Austria does not permit advertising during children's programmes, and in the Flemish region of Belgium no advertising is permitted 5 minutes before or after programmes for children.
Sponsorship of children's programmes is not permitted in Denmark, Finland, Norway and Sweden while in Germany and the Netherlands, although it is allowed, it is not used in practice.
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