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Originally Posted by Chrysalis
So your own website could advertise this and not be illegal?
"Sign up now 10meg broadband. Click here"
Then the customer gets 1 meg and is legal?
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Legal? No. (Misrepresentation of goods)
The ASA's jurisdiction? No.
An ad can be illegal without being anything to do with the ASA, they are just a standards authority. They don't decide legalities or otherwise they supply a framework to which nearly all advertising in the UK must adhere. Their decisions are legally binding but they themselves aren't law enforcement.