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Originally Posted by bopdude
Oooh, an atmospehrical scrub, sounds like a new line in heath and beauty on the cards, I haven't dug dep into this yet ( just woke up ) but where do they get all the evidence of 'pole switching' from, whats it based on 
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atmospheric exfoliation - bit like biking in a hail storm
The evidence is in the magnetic domains in Lava, apparently
http://en.wikipedia.org/wiki/Geomagnetic_reversal
but there is still some discussion about what actually 'causes' it ...