I am currently in debate with the ASA regarding 'unlimited' been used in advertising, they are acting like they have been brought. Giving me statements that an isp would say.
So I gave them the dictionary defenition of the word unlimited and then showed them evolutiondsl website and a statement from the evolutiondsl director contradicting what their own website advertises but the ASA email server bounces all emails so I need to wait for snail mail
Bear in mind that as long as isps are allowed to offer a service they dont have to fullfil such as unlimited it forces the competition to lower their standards to compete which is my motivation behind this, the entire uk telecoms undustry at current is a bit of a joke when compared to overseas and the regulation makes me sick.