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Originally Posted by Mal
Also it mentions BskyB subscription. Does this mean just people who have Sky or will it include subscription to skysports via ntl?
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That's what I was wondering. I assume that any deal between the two involves some reward to Setanta for allowing Sky to show their matches. Sky would be looking for some advantage to themselves for whatever this costs. Perhaps they will only make the Setanta matches available via the red button in order to exclude cable customers and increase their chances of gaining new customers. With the high subscription charges for Setanta it makes you wonder why they would allow Sky customers free access to their matches instead of excluding them and hopefully winning new customers.