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Originally Posted by jtwn
Not really enthusiasts Neil, just because something is documented widely enough like Sky is doesn't make it 'enthusiasts'. You don't need to be brain of Britain to figure it out.
Its perfectly accessible, buy the box on any decent etailer and get a dish.
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Joe public still will go for Sky as it's available in every high street retailer, & not just 'any decent etailer'
People don;t want to have to do the homework on these sorts of things, they want to walk in, sign up, walk out.
That's why your idea is still restricted to enthusiasts & not Joe Public.