Re: ntl bottom in USwitch poll.
Has anyone actually seen the survey results directly as opposed to the various media headlines...? I'd be interested in seeing exactly what the results were rather than the versions filtered to make an entertaining and provocative story.
I thought that I actually saw some real figures on the survey that suggested that BT, AOL and ntl had managed something like 75% or 85% percent approval/satisfaction and still they came "last". PlusNet came top I think with results in the 90s...if those numbers are anywhere near right then to be honest it occurs to me that those who say these results prove ntl is poor probably fall into the significant minority of 25-15% whilst those who defend ntl based on their experience probably fall in to the 75-85% thus maybe this survey actually reflects what we experience.
Perhaps the question that is really being asked or at least should be is should ntl be trying to get higher satisifaction results...some of the quoted ntl response to the survey seems to be "no"
BTW if I understand correctly PlusNet is a BB and phone provider whilst ntl offers that and tv as well is it possible that we're not comparing like-for-like...without seeing the real survey we only have the provocative media story to rely on.
Last point YouGov has built a reasonable reputation in surveying circles. It is a business like any other and in this case USwitch would want to achive certain goals but that does not automatically mean that YouGov compromised their integrity.
Just my two pennies worth...
|