OK - I called to cancel - held for 45 minutes to speak to disconnections

Told the quite sympathetic Lady I was taking up the Talk Talk offer. She gave in without a fight and started to process my cancellation

During this process I asked if they were prepared to keep my custom (since 1999) with any price matches? After some light haggling

I agreed to stay with 2Mb Broadband - Talk Unlimited 24 - Line Rental - Phone extras ie itemised billing - call divert - voicemail - for £21. I rarely dial outside the UK and have no great need for a greater bandwidth - I'm probably a typical customer in that sense...
She said I would need to call back in three months when there would be a new offer available - or I could just renew this offer for 12 months.
Whilst she was setting the new pricing up - I asked her about the state of play - and she was very frank in saying they were losing customers 'constantly' - people were leaving and cancelling in droves. The tone was very much that she had given up the 'fight' to keep customers now
Personally I have had 'issues' with NTL Technical support - who hasn't... But overall the service has been good - so I am quite prepared to stay for now with this new offer.