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Re: [Merged] Car Phone Warehouse BB
NTL have probably realised that their idea of upping everyone to 10Mb was rubbish. If everyone's on 10Mb, why would anyone pay £35 for the top tier? If you are on the top tier, and your usage for the month is within the lower cap, do you only pay the lower rate? If you still pay the higher rate then you might get a bit annoyed. It's unworkable.
For the lower-price customers (the ones who may clear off to TalkTalk), NTL need to give them 10Mb with a 40MB cap for a tenner to persuade them to stay. If they offer this then many of the £35 customers will also take this offer, leaving NTL short of a lot of money per month. The only tempter for the £35 package could be uncapped, but their network may struggle with this, as people may feel justified in using what they've paid for. Again, if an uncapped customer then used less than 40MB one month, why should they pay more than a tenner?
NTL are going to have to deal with the fact that their monthly revenue will reduce, either through fewer customers or less ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ‚Â£ÃƒÆ ’‚£Ãà¢â‚¬Å¡Ãƒâ€šÃ‚£s per customer.
Interesting times...
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