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Originally Posted by dezzo
They are going to have to change either one or both of the names they currently use.
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No they dont, there are 1000's of companies that maintain several brands. They use the strongest brand for that particular product (well they do if they have any sense)
Can you imagine for example Hoover buying Virgin mobile and then rebranding the vacuming business as Virgin?? People have for years said "i'm going to do the hoovering" priceless branding there. The phrase "i'm going to do the Virgining" just doesnt quite work
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Originally Posted by dezzo
Virgin have a good name with customers for service and value so they might as well call their cable service Virgin cable or something similar.
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I dont think Virgin have that good a name for customer service. Virgin dialup??