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Originally Posted by downquark1
Not at all, they have recognised the problem and judged appropriately. This is not a witch hunt, we, the public, saw an issue with said advertisement and reported it to the appropriate authority. This is how the system works.
I personally think the advertisement has potential to do damage, maybe it would have if it was on a more large scale medium or maybe it already has. My advice to NTL is don't beginning prosecuting file shares until this incident is long forgotten - it may come back to bite you.
I never wanted NTL to be hurt from the issue, just to recognise their mistake.
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It needs to be looked at in context.
You say "we" well you certainly did not represent myself, nor I suspect OB.
The advert was able to be interpretted in two ways, one way was that there was nothing wrong with it, the other way was that there was something wrong with it.
This point was never really argued, I never said the advert was ok, I just didnt think it warranted so many people jumping on a bandwagon and reports top the ASA.
What I argued against was people reporting this, what has it gained? what did you achieve.......oh sorry yeah a thanks from the ASA, which is about as worthwhile as a big tick a gold star and a Well Done form your primary school teacher.
I stated that the ASA would do nothing, I was wrong, they actually did "Next to Nothing" See I can admit that I wasnt 100% correct all the time.
Had the advert been as serious as some of the users on here seemed to think it was the ASA would have indeed fined NTL. They didnt, draw your own conculsions from that.