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Old 23-10-2003, 12:12   #418
timewarrior2001
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Location: Teesside
Services: Evilness
Posts: n/a
Re: NTL promoting copyright infringement

Quote:
Originally Posted by towny
Good grief, you ought to apply for a job with Tony Blair for spinning skills like that!

Fact: NTL made a claim in an advert which they ought not to have made (Spiderman was available online before it was in the cinema). They say this was a mistake and should have read 'Spiderman trailers'.
Fact: The same advert was repeated more than once. If this 'mistake' had therefore not been pointed out, they would have continued to make it.
Fact: NTL published statistics about movie downloads, and now accepts that the figure is misleading, having undertaken to verify the number of only legal downloads in future adverts.
Fact: The ASA, prior to agreeing to an informal settlement with NTL, accepted that there was a case to answer. Namely, that the advert as it stood could be seen to advocate illegal downloading of copyright material from the internet.
Fact: The ASA thanked me for drawing the matter to their attention. The ASA is an official body, with an official process which requires pubilc help in order to function.

Adverts are my business, they are your business, and they are the business of every mature adult citizen of the UK. We do not live in isolation. The way this country works and the good conduct of its people is a shared responsibility. There is no 'us and them'.
FACT: the ASA did very little.
Resulting FACT: The advert obviously wasnt that much of a problem
Resulting FACT 2: The ASA INFORMALLY closed the case.


Conclusion: Over reaction on someones part.