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Originally Posted by DieDieMyDarling
I still find it a little surprising that they aren't offering a 37.99 unlimited service. I'd have thought if 2mb was going to be the fastest unlimited service then surely they'd have made that the 37.99 service. They may not be too happy if lots of people downgrade to 2mb and pay £13 a month less as a result.
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Simple competition economics. When other companies are offering the same - and sometimes better - service for cheaper than you, then it would be commercial suicide to raise your equivalent service's prices.