While Richard Branson is not going to be the chief executive, he will be hands on, thats how he works. IMHO they will have one idea that will be worthwhile and a hit.
Just look at Virgin Mobile? His ploy there, was to stop selling the phone at a reduce and plying that money into cheaper tariffs and talk plans that were suited for a 'trendy' demographic. For example, Virgin mobile sponsers the V Festival.
Breaking News
Might be off now
http://news.independent.co.uk/busine...icle331470.ece