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BBKing · 05-12-2005, 12:09

Quite, Stuart. Brand is everything with Branson, and since ntl/TW need to rebrand anyway, would you rather start from scratch with an unknown name or pick up (fairly cheaply) one of the world's most recognised names? No-brainer when put like that.

05-12-2005, 12:09	#48
BBKing R.I.P. Join Date: Jun 2003 Location: London Services: 20Mb VM CM, Virgin TV Posts: 5,983	Re: Virgin mobile merging with NTL to take on SKY Quite, Stuart. Brand is everything with Branson, and since ntl/TW need to rebrand anyway, would you rather start from scratch with an unknown name or pick up (fairly cheaply) one of the world's most recognised names? No-brainer when put like that.