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Originally Posted by SMHarman
Sky will probably need to install more hardware to roll out VOD than NTL do, I can't see that being a swift task, they will also require those customers to go through a LLU BB unbundling, again a barrier to entry / disinsentive to switch. Part of Skys dominance is the fact that many cannot be bothered to switch to a different provider once installed.
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hence they are lineing up a bid for homechoice who basiclly have all the hardware ready to go, you have to remember they are about as sneaky as they get Sky. and it makes perfect sense why set up a new system when you can intergrate an existing one buying easynet and now what appears to be a bid for homechoice points to a roll out of VOD