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Originally Posted by djstevie
LoL that might work  ....Its more of a principle thing. Why should i have to pay for 12 months when the football season doesnt run that long? The women @ Setanta told me they would continue to show highlights of the season just finished...Oh yeah great 
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You shouldn't have to. But they know that they would lose most of their viewers when the season is finished, which is why they force you to take 12 months. It's not nice, but that's the consequences of the way footy rights are currently sold.