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Originally Posted by handyman
Assuming lets say the site gets 1 million pages hits a week
If 1% of people buy and 5% of those buy a cake then M&S would lose out £75 per week assuming £1 profit per cake
Thats also working on IE having 85% market share amongst those purchasers
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£1 profit per cake, more like 50-100% at a gross level. i.e. sell a cake for £40 and they have paid at most £20 for it, the other £20 goes to the cost of running the company and whats left is profit for shareholders, so you can up your estimate significantly.
Also is it just this page that does not display? Or much of the site, resulting in those on browsers other than IE not shopping there. That would mean descriminating against about 15% of the web population.