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Originally Posted by markknell
Yes I understand what you are saying but I don't think people will see it in the same light. When NTL or anyone else advertise numbers, ie 10mb, that's what people will expect.
I imagine nearly all ISP's will have this issue in the future and some careful marketing will need to be addressed.
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I'm not sure - user of this and similar boards may care whether they are getting 10Mb or not, your average user will just notice that their BB got one helluva lot faster (1 or 2Mb to 10Mb) Even if that is 1>8 or 2>8 most of the time that is still at least 4x quicker.
Most users will not go to a BB speed checker and find out whether they are actually getting 10Mb at 7pm. Most users will just notice that their pages load propmptly and their email sends and recieves quicker.
Gamers (possibly a more specialilsed subset) will notice if their pings get higher due to traffic congestion at UBRs but that will be a wait and see / traffic management issue.
Back to the car analagy - my car handbook says it goes at 130mph, does it - I don't know, but it certainly goes fast enough for everyday use. To consider the increase in other terms, if someone told me my commute to work would be reduced to 1/5 of the current time most of the time, but sometimes this new improved commute speed would mean that it took the same time as it currently does or some time between I would be happy. Maybe the marketing will move away from speed at some point, especially as at 10Mb we are hitting a point where additional speed will not benefit the end user greatly, bit like cars that have top speeds of 130, 150, 180 mph, really does not benefit the user day to day.