Quote:
|
Originally Posted by Chrysalis
if they got no money then what are they using to bid for the premiership football?
|
Oh, they've got money alright ... but they have to consider how quickly they'll get a return on it. They will get premiership cash back relatively quickly, but investment in the infrastructure is much more long-term. Also, Premiership footy is not going to be as expensive in future as it has been, seeing as Sky is being barred from having a monopoly on it. Once Sky is out of the picture, the other contenders can bid far more realistic (i.e. lower) figures to secure the rights.