To be fair, this would have to be a price open to challenge by the operators. Private monopolies are Bad Things, as are private companies having sole control over any segment of a market.*
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the menus look the same, they just have the providers logo in the corner so you have a TCM VOD, TimeWarner VOD, etc
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Hmm - sounds like the same technology with different branding. Not true competition at all, which implies the same company having control over the cost of everything from billing through to the cable into your house. This is the limitation everyone who's tried to add competition to a network has eventually hit - the mark of the wise man is that one who's realised this early enough.
* This is a core point of what isn't becoming widely known as BBKingism.