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Originally Posted by invisibleboy
havent the EC insisted that any one company can only have rights to 50% of the live games it could be a killer for sky if they lose it
which they (for that exact reason) wont
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If the EC have their way Sky won't have a choice. Sky won't be able to influence the ECs decision at all and have said it is a matter for the EC and not for them already.
On the other hand, even if the EC don't interfere, apparently the new bidding system will make it easier for other companies to win one of the 4 packages (remember that Sky won all 4 packages, it wasn't one pack) and therefore i think Sky would have to bid A HELLUVA LOT to win all 4 anyway as with NTL and Setanta bidding the cost of winning all 4 will almost definitely cost Sky more, resulting no doubt in even higher prices for Sky customers unless Sky would be prepared to swallow the loss of profit. Lets not forget, that the BBC, ITV, C4 and Five have already dislayed muted interest too although everyone on this forum including me probably think they are kidding themselves.
I can't wait for the bidding to start personally, it's exciting in itself, forget the footy!