Guardian Sport today reports that the new cable giant with 5 million customers will launch a premiership football subscription (separated dedicated channel) for as little as £10 per month. This is provided, of course, that the European Commission enforce rules that no single broadcaster can have more than 50% of all matches. At last, I can only hope that Sky's monopoly is about to be broken. Duffy also believes that some matches should be free to air. Come on NTL/Telewest

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