not good news - I also refuse to pay extra to watch sport on TV, so this will just mean I don't watch cricket.
To be honest, if the rising popularity of Cricket means it starts to go the same way as football, with money becoming more important than skill, sportsmanship & entertainment, it will be no great loss.
We may pay players £150,00 0 a week to play football, now, but as seen in the Denmark game, it doesn't mean they are any good at it - I can see Cricket going the same way.