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Originally Posted by ian@huth
You have to ask who is subsidising the free Sky sports offer, NTL or Sky? Sky may do so in order that they have more NTL Sky Sports customers who spread the word that Sky Sports via cable isn't a patch on Sky Sports via satellite.
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And by so doing, increase the number of subscribers that their biggest rival has, all of whom will be locked in for 12 months (by which time NTL could have a PVR, VOD nationwide, SS interactive...)?
It doesn't sound likely to me.