its called subsidising, people who dont use the phone are subsidising other parts of the service. NTL could have allowed a tv no phone package but it would be charged more then the £11 you quoted.
They could perhaps do something like this.
Base TV £13.50 a month install fee £50 min contract 12 months.
or
Base + Phone £21.50 a month free install min contract 12 months.
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Originally Posted by Neil
Not much else to say really.
[Edit]-There is always an alternative in Sky/BT. 
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hate to say it but there isnt 'always' that alternative for some people.