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Originally Posted by Charlie_Bubble
You can't really though. Due to NTL insisting you have a phone with your TV, you can never look at the three in total isolation. I wouldn't mind Digital TV with NTL, but I don't want their phone and object to being forced to have pay for a phone service I will never use, so they lose out on my TV custom.
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As there is no charge if you don't use it and no set up charge it's a transparent cost. You get a box on the wall to use or not at your choice. Admittedly the cost is bundled into the TV package, but as it can't be unbundled I can't see what difference it makes, unless another package with a different telco is cheaper.