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Raistlin · 31-07-2005, 13:03

You will most likely find that (in the Game example) where a company has an online and a highstreet presence their budgets are treated completely seperately.

Thus the price pointing for their online merchandise would reflect the fact that there are little/no overheads related to the operation of supplying the game to you through their online store.
Whereas the price pointing for the highstreet stores would reflect the fact that their budgets have to include a line for resources costs (staff, facilities, rates, etc).

31-07-2005, 13:03	#2
Raistlin Inactive Join Date: Feb 2004 Location: There's no place like 127.0.0.1 Services: Depends on the person and the price they're offering Posts: 12,384	Re: Online Shopping Vs Bricks&Mortor You will most likely find that (in the Game example) where a company has an online and a highstreet presence their budgets are treated completely seperately. Thus the price pointing for their online merchandise would reflect the fact that there are little/no overheads related to the operation of supplying the game to you through their online store. Whereas the price pointing for the highstreet stores would reflect the fact that their budgets have to include a line for resources costs (staff, facilities, rates, etc).