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Originally Posted by etccarmageddon
E4 went 'free' not long ago.
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It launched on Freeview not long ago. That is slightly different. $ky is reluctant to put more channels in its base pack, which is unbelievably poor value precisely because they want you to upgrade. But, they can see the writing is on the wall as more channels go on Freeview. So, the solution - ramp up the cost of the base pack and then add the 'free' channels to it.