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Originally Posted by Chrysalis
Then if they cant afford it why do it at all?
If they cant afford to expand their network then they should concentrate on making more profit from existing customers and slow down their growth rate to something they can handle. This can be achieved by stopping the silly offers for new customers so current customers dont get annoyed and ring for discounts. It will also allow them to improve service quality.
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Not being able to do it for all customers doesn't mean that they can't afford to do it for some. You could say that they cannot afford to not tempt new customers to join them. Most customers appreciate that most companies do offer new customers incentives to join. You have a lot to learn about marketing.