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Originally Posted by Chrysalis
I beg to disagree, I consider a loyalty bonus something only available to those who have been loyal to the point where they outside the min terms of the contract. Thus of course have the choice of leaving the company. In my example Joe Blogs has to stay with the company for another 11 months 2 weeks if he did leave he would have to pay up the remiander of the contract so there is no loyalty to reward. So it wasnt a loyalty bonus it was something enforced on NTL to remain competitive.
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There can be two types of loyalty bonus. One which rewards customers simply because they have been with the company a long time. The other which rewards customers by giving them incentives to stay with the company in the future. All companies should be looking to the future, the past has been and gone.