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Originally Posted by grandmaster
There are some devices that can send a global sms message to any device, (within a certain range)
You sometimes get them at shopping outlets like the trafford center for example,
I reckon things are going to get worse and you will have shops that will advertise special offers as you walk past.
I remember seeing it on a program,
Basically they sent a text out to shed loads of mobiles asking them to come to a certain point in the shopping place for a prize..
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We were working on a similar thing a few years back when I was at Accenture... we called it u-commerce (or ubiquitous commerce). The plan was not to mass spam people, but as you correctly say, to target shoppers to pass on special offers as you walk past a shop, etc...
Here's an ACN article that sums it up. Not sure if it will really take off, but a few years ago, Accenture spent an absolute shed load of money on this.