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Originally Posted by roy
BT charge £17.99, NTL is £17.99. It is competitive. I don't see what you're saying other than NTL will get customers and BT will get customers. A £9.99 incentive gets NTL more customers, which earns you more profit in the long run. Side by side (if there was no £9.99 offer) people may choose BT because they have been around longer and have a bigger reputation. Although the phone rental is far cheaper on NTL so you would think people would prefer NTL over BT.
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For broadband BT and NTl aren't the only players. Many other companys are offering better deals, they get customers because of this. It's a long term issue for many people, I'd much rather go with a company that have better long term prices than short introductory offers and then revert to an uncompetitive price.