Shame ADSL2+ isn't approved for use in the UK yet, although it will be happening in the not too distant future, and that Easynet / UKOnline will be changing over to 2+ as soon as they can.
Will be interesting to see if they can really progress against the already established companies Easynet and Bulldog.
EDIT: That said their management team is
very good, 3 directors with degrees from MIT, various staff from Swedish ISP BoStream.
http://www.bethere.co.uk/our_team.html