"upto 24M" - i.e if you live on top of the exchange.
"agressive plans to unbundle" - anyone can have plans.
No price indications at all, but you can bet the top service will have a top price, and most of the time you won't get 24M anyway - the far end servers won't support it.
"NTL are trailing in the shadows at the moment" - to pie in the sky minority products like this, maybe - but few want it, even less will get it. I don't think ntl are going to worry about it.