[Ignition]

Wouldn't bet on it, they'll be getting the prices that low by contending, UKOnline quote 33:1 they quote 50:1, and you'd best hope it goes nowhere near that.

You've no chance of seeing anywhere near the 7.2Mbit or so left after overheads in peak times once this gets going unfortunately, effect this has on pings depends entirely on how they manage it.

They're certainly cutting the margins close, and I'd guess hoping that not too many heavy users go onto their service, though they've shot themselves nicely in the backside uncapping the service. I can think of a couple of people who'll be happy to hoover up a terabyte a month or more with that service.