ITV 4 is set to arrive with a £15 million pound budget set aside it will be catered to men.
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ITV4 will become the broadcaster's fourth presence on digital, alongside ITV2, 3 and the ITV News channel.
ITV2 has hosted extra coverage from reality shows Celebrity Love Island and Celebrity Fit Club, spin-offs from dramas such as Footballers' Wives and soap omnibuses.
ITV3, which launched last November, features films and re-runs from dramas such as Miss Marple, the Chancer and Inspector Morse. It is aimed at an over-35 audience.
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source: BBC news
http://news.bbc.co.uk/1/hi/entertain...io/4619549.stm
