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Lets look at this from a logical, and geographic point of view.
Spiderman we shall use as a specific example.
The movie was released and ripped in the US.
The movie was placed on p2p after it had been shared on IRC
NTL is a UK based ISP, therefore it wasn't NTL that ripped, shared or hosted the film. (from the perspective we are talking about NTL UK operations)
The ad was run in the UK
NTL didn't state how or where it was possible to download films
They didn't report ANYTHING that wasn't already public knowlege from countless other news articles.
The only thing I can see that they did wrong was fail to provide a disclaimer along the lines of "While this is what some people use the net for, we cannot condone or support the usage of Broadband services for any form of copyright theft or illegal activities."
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