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Originally Posted by gazzae
Is there no way to purchase them with out it? Don't really want to install it just to buy a gift certificate.
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You have to have it installed. That protocol is intended to work with the iTunes application. Apple is pushing like mad to get iTunes and Quicktime installed on as many desktops as possible, and this is one of the ways they're going about it.
I get this dialogue, because I have iTunes installed already:
And it opens up the iTunes Music Store at this page: