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Originally Posted by Chris T
And I can't see how they can be effective advertising if just one warez monkey can acquire himself £2,500 worth of goods! That's a pretty gyenormous advertising budget, whn you multiply it by the number of busy little warez monkeys there are.
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It works as marketing because opinion leaders - those that regularly read the NME etc and are
well into music - tell their mates who then go and buy the product. It's how home taping, which the industry said was killing music, used to work.
Amatize that "£2,500 " (always suspicious of how such things are costed) across many labels and artists and it seems less of a momentous cost. As an online marketing comparative, easyjet spends £18k
per day on Google alone.