Quote:
Originally posted by orangebird
It quotes clauses th'eng, not an official response from the ASA about the advert in question. And until (if) the ASA do comment, you can't really say they agree.....
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That's becuase first someone has to report it. Then the ASA has to enter a period of consultation with the person reporting and the advertiser themselves.
The board of the ASA will then meet at the next rulings hearing, and will discuss any new complaints/breaches since the last meeting.
They will then offer their ruling on the case. It can take a while, sometimes months.
Usually, especially in both high-profile and cut and dry cases they will make some comment and immidiate ruling for the ad to be withdrawn prior to any ruling / judgement being issued.