[Gareth]

So Lloyds TSB aren't being racist, but ICICI or the Indian Banking Regulators are a bunch of xenophobes, by the looks of it. Lloyds TSB are just having to play by their rules.

I'm not sure I see it as a brilliant marketing ploy, as it could be misconstrued as being their decision to restrict it to only those of Indian descent as opposed to what it (apparently) is in reality. Could backfire very easily.

...although saying that, it'll definitely get people talking (like here, for example), so in that sense, their marketing has worked. All news is good news et al.