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Originally Posted by orangebird
I buy the Sunday Telegraph and the News of the World every Sunday - I am neither a uni graduate, nor a plasterer. Which category would you put me in?
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I wouldn't presume to categorise you OB.
I took two extreme examples by way of showing that different people have different needs.
Actually your example just further serves my point I think. People want different things from different papers, making it even harder to say which is 'best'.
If there is such a thing as the best paper, it is the one that most successfully matches its content to its target audience. If you take sales as an indication of that, News of the Screws is the 'best' paper.