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Originally Posted by ian@huth
I can remember just a few years ago that supermarkets were selling loaves of bread at under 10p each. That didn't mean that it was an indication of how much it actually costs to bake, wrap, deliver and sell a loaf of bread and make a profit on it.
Have you stopped to think that this may be a massive loss leader to tempt customers onto their service and then rely on inertia to keep them there when they increase the prices and introduce usage guidelines in the not too distant future.
No ISP can sustain such a price particularly when giving cut price (£25) setup and a free ADSL modem.
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Some people won't be happy till we're all capped at 5gb a month and paying £100 for it. Then we'll all be able to sleep easy that the ISPs are pulling in a fair profit.