View Single Post
Old 12-04-2005, 14:34   #3
ian@huth
Inactive
 
ian@huth's Avatar
 
Join Date: Jun 2003
Location: Huthwaite, Nottinghamshire
Services: VM 10Mb, TU, 1xSky HD, 2xSky+ (HD,all packs, sports & movies) 2xDVD PVR's, Freesat Freeview & other
Posts: 4,536
ian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronze
ian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronzeian@huth is cast in bronze
Re: ukonline launch £9.99 broadband no cap

Quote:
Originally Posted by Chrysalis
ukonline have launched 512kbit broadband for £9.99 which has no cap, this is a indication of how much bandwidth really does cost when BT is removed from the equation.

News source http://www.adslguide.org/newsarchive.asp?item=2194
I can remember just a few years ago that supermarkets were selling loaves of bread at under 10p each. That didn't mean that it was an indication of how much it actually costs to bake, wrap, deliver and sell a loaf of bread and make a profit on it.

Have you stopped to think that this may be a massive loss leader to tempt customers onto their service and then rely on inertia to keep them there when they increase the prices and introduce usage guidelines in the not too distant future.

No ISP can sustain such a price particularly when giving cut price (£25) setup and a free ADSL modem.
ian@huth is offline   Reply With Quote