please don't get me started on 'supermarket' pricing
- bogof is paid for by the supplier, not the store, when a retailer tells you they have a price reduction, their supplier has suffered that decreased margin.
all the suppliers can do is merge, using venture capital, and hope their brands can survive in the 'paid for' own label business which guarantees the volume

- not on the label is brilliant
http://www.amazon.co.uk/exec/obidos/...855605-8134216